Ultimate Guide- Konke Mayelana nokubeka i-Digital Billboard

[Ultimate Guide] Konke Mayelana nokubeka i-Digital Billboard

Kuyini ukukhangisa kwe-Digital Billboard?

Umehluko Phakathi Kwamabhodi Okukhangisa Endabuko kanye Namabhodi Okukhangisa Edijithali

Yiziphi Izinzuzo Zokusebenzisa Amabhodi Okukhangisa Edijithali?

Izindawo Ezifanele Ukubekwa Kwamabhodi Okukhangisa Edijithali

Kubiza malini Ukubeka Ibhodi Lokukhokhiswa Kwedijithali?

Izinto Okufanele Zicatshangwe Lapho Ubeka Ibhodi Lokukhangisa Ledijithali

Umugqa Ongezansi

Isikhangiso sedijithali sesiphenduke inkambiso yokumaketha cishe kuzo zonke izimboni namabhizinisi.Ubuwazi ukuthi abakhangisi baseMelika bachithe imali eningi ezikhangisweni zedijithali ngo-2020 ngo-15% naphezu kwalolu bhubhane?Enye yezindlela ezivamile zokukhangisa kwedijithali ibhodi lokukhangisa ledijithali.Aibhodi ledijithaliiyisisetshenziswa sokukhangisa se-electronic sangaphandle esibonisa umlayezo oguqukayo.Amabhodi edijithali ngokuvamile atholakala emigwaqweni emikhulu, emigwaqweni ephithizelayo nasezindaweni ezigcwele izimoto ukuze abambe ukunaka kwabashayeli, abahamba ngezinyawo noma abagibeli bezithuthi zomphakathi.

Ezingxenyeni ezihlukene zomhlaba, njenge-Asia, amabhodi okukhangisa edijithali ekugcineni adlule imidiya yangaphandle evamile.E-US, izibikezelo zibonisa ukuthi ukukhangisa kwangaphandle kwedijithali kuzoba uhhafu wesamba semali engenayo yokukhangisa kwangaphandle ngo-2021.

Iziteshi zedijithali ezivamile njengama-smartphone namakhompyutha ziyagcwala kakhulu namuhla, futhi abantu babheka umhlaba wangempela futhi bawenze amabhodi.Ayini amabhodi edijithali, futhi iyiphi indima ayidlalayo ekukhangiseni?Thola okwengeziwe ngezansi.

Kuyini ukukhangisa kwe-Digital Billboard?

Ngokufanelekile, ukukhangisa kwebhodi lebhodi yedijithali kwangaphandle kwekhaya kwenziwa ngesikhuluIzibonisi zebhodi lebhodi le-LED.Lawa mabhodi edijithali angabekwa ezindaweni ezimaphakathi nezinyawo eziphakeme, emigwaqweni emikhulu, nanoma yikuphi okufiselekayo.Ukukhangisa kwebhodi lebhodi ledijithali kuyindlela yokukhangisa eguquguqukayo futhi engokwezifiso.Ibhodi lokukhangisa ledijithali lingashintshwa ngemizuzwana uma kunesidingo, ngenxa yezinhlelo zokuphatha okuqukethwe okusekelwe emafini (CMS).

Ukumaketha kwe-Digital billboard kuthathwa njengenzuzo ngokuhamba kwesikhathi.Ngokuvamile, kubiza kakhulu kunokukhangisa kwe-billboard evamile.Nokho, ine-ROI ephakeme kunendlela evamile.

Umehluko Phakathi Kwamabhodi Okukhangisa Endabuko kanye Namabhodi Okukhangisa Edijithali

Ngokubamba umehluko phakathi kwedijithali nomaAmabhodi e-LEDkanye namabhodi okukhangisa endabuko noma amile, ibhizinisi linganquma ukuthi iyiphi indlela yokumaketha evumelana nezidingo zalo.Ngokuthuthuka okusheshayo kobuchwepheshe ngemuva kwezinketho zokukhangisa zebhodi elikhulu, abangaba abakhangisi banokukhetha okuyinselele okuphambi kwabo.

Yikuphi okungcono phakathi kwamabhodi edijithali namabhodi endabuko?Eqinisweni, kokubili ukukhetha kunokufaneleka okukhulu.Inketho incike kumakhasimende azoba ngamakhasimende enkampani, ukubekwa kwebhodi lokukhangisa, kanye nesabelomali sokukhangisa senkampani.Ngezici ezinjalo, ibhodi lokukhangisa elingokwesiko lingabonakala lisebenza kangcono kunebhodi lokukhangisa ledijithali, noma okuphambene nalokho.

Ngezansi kunesiqhathaniso sebhilibhodi yedijithali ngokumelene nebhodi lebhilibhodi elivamile-okusekelwe ezicini ezihlukene-ukukusiza ukuthi unqume ukukhetha okungcono kakhulu kwebhizinisi lakho.

1. Okuqukethwe

Ibhodi lokukhangisa ledijithali lingabonisa kuphela uhlobo olunyakazayo lokuqukethwe, kanti ibhodi lokukhangisa elivamile lizobonisa kuphela isithombe esiphrintiwe esimile.

2.Ukubukeka

Ibhodi lokukhangisa ledijithali aliqali ukuxebuka noma libonakale lifiphele.Ibukeka icacile, iyathandeka, futhi iyinhle ngisho nasebusuku.Ngakolunye uhlangothi, amabhodi ezikhangiso endabuko kancane kancane abukeka engcolile futhi efiphele ngemva kokusetshenziswa okuqhubekayo ngaphandle uma iphosta ishintshwa njalo.

3. Finyelela

Kubhodi lokukhangisa ledijithali, wabelana ngesikhathi sesikrini nabanye abakhangisi bomkhiqizo abambalwa.Nokho, ebhodini lokukhangisa lendabuko, likhethekile ngokuphelele.Isikhangiso sakho yisona kuphela esivela ebhodini lesikhathi esithile.

4. Ukushintsha Imilayezo

Ibhodi lokukhangisa ledijithali lingashintsha phakathi kwemilayezo eminingi, likuvumela ukuthi ushintshane phakathi kwezikhangiso ezihlukene.Ngakolunye uhlangothi, ibhodi lokukhangisa elingokwesiko aliguquleki ngaphandle kokufaka izindleko ezengeziwe uma ukushicilelwa sekuphrintiwe.

5. Ukuhlela

Ibhodi lokukhangisa ledijithali le-LED likuvumela ukuthi uhlele futhi ukhangise ngezikhathi eziphakeme kanye nesikhathi esilinganiselwe, kuyilapho ungeke ukwazi ukwenza ukuhlela ebhodini lokukhangisa elivamile.

6. Izindleko

Ibhodi lokukhangisa ledijithali ngokuvamile libiza kakhulu kunebhodi lokukhangisa elivamile.Ibhodi lokukhangisa elivamile lingase lishibhe, kodwa liza nezindleko ezengeziwe ezifana nezindleko zokulifaka nokulilungisa.

Ngokuvamile, zombili izinhlobo zamabhodi wokukhangisa zinokufaneleka kwazo.Thatha isikhathi sokunquma ukuthi iyiphi elungele izidingo zakho zebhizinisi.

Yiziphi Izinzuzo Zokusebenzisa Amabhodi Okukhangisa Edijithali?

Ukonga Izindleko

Awudingi ukukhokha noma yiziphi izindleko zokuphrinta noma zokusebenza uma ufaka aibhodi lebhodi ledijithali le-LED, ikusiza ukuthi wonge ezindlekweni zokukhiqiza.

Ithuthukisa Isipiliyoni Sekhasimende

Okuhlangenwe nakho kwekhasimende kuyisici esibalulekile sokumaketha.Njengamanje, amabhrendi namabhizinisi athembele kakhulu endleleni yedijithali ukuze anikeze amakhasimende ulwazi olusha.Ukuqinisekisa ukuzizwisa kwekhasimende okukhangayo, abakhangisi bakhetha ukunikeza ulwazi ngendlela eshintshashintshayo, isibonelo, ngamabhodi edijithali.Ibhodi lokukhangisa ledijithali lisebenzisana kakhulu futhi linikeza abathengi umuzwa oyingqayizivele wokubonwayo nokuthinta.

Isikhathi Esifushane Sokuhola

Isikhangiso somkhiqizo wakho sithunyelwa esikrinini sebhodi lebhodi ngekhompyutha, okungenzeka emahoreni ambalwa.Awudingi ukuthumela iphosta amasonto noma izinsuku ngaphambi kokuba isikhangiso sakho sikhuphuke.

Ungaphromotha Umlayezo Ongaphezu Kowodwa

Uma unezitolo ezihlukene noma imikhiqizo ongayiphromotha, ungathumela izinguqulo ezihlukene zesikhangiso sakho nekheli kanye nolwazi ngakunye.Ungasebenzisa isikhathi sakho ukuze ubonise isikhangiso esingaphezu kwesisodwa.

Ivumela Ukudala

Ngokungafani namabhodi ezikhangiso endabuko, ibhodi lokukhangisa ledijithali likuvumela ukuthi usebenzise ubuciko ngobuhlakani.Uvuleleke ekudaleni ukuzizwisa okusha okusebenzisanayo okukwenza ugqame emqhudelwaneni wakho.Kanjalo, lobu buciko buvumela inzuzo yokuncintisana.

Ukubonakala Kwengeziwe

Ngokukhula kwemikhiqizo emakethe yamanje, kunesidingo sokuthi amabhizinisi azivumelanise nesisekelo samakhasimende esifuna kakhulu.Ibhodi lokukhangisa ledijithali likhulisa ukubonakala komkhiqizo wakho, lihumushela emithonjeni eminingi.

Ithuthukisa Ukuqwashisa Ngomkhiqizo

Uma ufuna ukwakha umkhiqizo wakho futhi ukhulise ukuqwashisa ngomkhiqizo, ibhodi lokukhangisa ledijithali ngokuqinisekile liyindlela okufanele uhambe ngayo.Amabhodi edijithali avumela ukuxhumana okuthuthukisiwe kokulalelwayo nokubonwayo, okuphinde kuphoqelele umkhiqizo wakho emehlweni nasezindlebeni zezithameli zakho eziqondiwe.

Yandisa Imbuyiselo Kutshalomali

A ibhodi lebhodi ledijithali le-LEDivamise ukukhanga kakhulu kunebhodi lokukhangisa elivamile.Isebenzisa ukuxhumana kwe-audiovisual ukudlulisa umlayezo.Ngakho-ke, iheha amakhasimende amaningi nemikhondo.Ekugcineni, imikhondo eminingi ihumushela ekuguqulweni okukhuphukile kanye ne-ROI ephezulu.

Izindawo Ezifanele Ukubekwa Kwamabhodi Okukhangisa Edijithali

Ibhodi lokukhangisa ledijithali lingaba utshalomali oluhle uma libekwe endaweni efanele.Ingxenye ebalulekile yokunquma indawo engcono kakhulu ukwazi izethameli ozihlosile.Gcina engqondweni izethameli zakho ozihlosile njalo uma ubeka ibhodi lakho ledijithali.Ngezansi kunezindawo ezimbalwa ongabeka kuzo ibhodi lakho lokukhangisa ledijithali ukuze ubonakale futhi uzibandakanye:

1. Imigwaqo enguthelawayeka/ ephuma nje kuthelawayeka.Ukubeka aibhodi lebhodi ledijithali le-LEDendaweni enjalo uzokunika ukufinyelela anhlobonhlobo amakhasimende.Wonke umuntu oshayelayo unezidingo ezahlukene.Kungenzeka ukuthi ufeze isidingo esikhulu senani elikhulu labantu abashayela emigwaqweni.
2. Eduze kweziteshi zesitimela namatheminali amabhasi.Uma umkhiqizo wakho ukhanga kakhulu futhi ungahloselwe ngokuphelele ukubala kwabantu abathile, ezokuthutha zomphakathi kufanele kube yisinqumo sakho esifanele.
3. Eduze namahhotela nezikhungo zezentengiselwano.Izindawo zokuvakasha nezohwebo, ikakhulukazi lezo ezisendaweni yedolobha, ziyizindawo eziphambili zamabhodi edijithali.
4. Eduze kwezikole noma izakhiwo zamahhovisi.Uma umkhiqizo wakho uqondiswe kubafundi abasebasha noma abasebenzi basehhovisi, ukubeka ibhodi lokukhangisa eduze nezikhungo zabo kuyisinqumo esihle.

Empeleni, ufuna ukufaka aibhodi lebhodi ledijithali le-LEDlapho kunezimoto eziningi ezihamba ngezinyawo.Lapho abantu beba nokufinyelela okubonakalayo ebhodini lokukhangisa, aba makhulu amathuba okukhula kokubonakala.

Kubiza malini Ukubeka Ibhodi Lokukhokhiswa Kwedijithali?

Ibhilibhodi yedijithali yangaphandle cishe izobiza kufika ku-$280,000.Nokho, lokhu kuzoncika endaweni, usayizi, ukucaca/ikhwalithi yobuchwepheshe besikrini, nobude besikhathi sokuboniswa.

Uma ufuna ukukhangisa ku-aibhodi lebhodi ledijithali le-LED, lindela ukukhokha phakathi kuka-$1,200 kuya ku-$15,000 ngenyanga.Intengo izoncika endaweni yebhodi lokukhangisa ledijithali.Ngokujabulisayo, i-Return on Investment (ROI) iphezulu uma usebenzisa amabhodi edijithali kunamabhodi ezikhangiso avamile.

Ngokusho kwe-Out of Home Advertising Association of America(OOHAA), ukukhangisa kwangaphandle-okuhlanganisa namabhodi edijithali-kungasiza amabhizinisi athole i-ROI engu-497% ngokwemali engenayo.

Izinto Okufanele Zicatshangwe Lapho Ubeka Ibhodi Lokukhangisa Ledijithali

1. Ukubonakala kwebhodi lokukhangisa

Uma eyakhoIbhodi lebhodi le-LEDinokubonakala okulinganiselwe, izoba nomthelela omkhulu ekutheni izokhiqiza umkhondo noma ukuthengisa.Khetha indawo engenakho ukuphazamiseka okubonakalayo futhi uqinisekise ukuthi ibhodi lokukhangisa ledijithali libheke phambili.Okubaluleke kakhulu, qinisekisa ukuthi ibhodi lokukhangisa libekwe endaweni ephakeme efundekayo.

2. Isibalo sethrafikhi yendawo

Cwaninga futhi uthole amaphrofayili ethrafikhi yeziphathimandla zendawo.Ungabese usebenzisa idatha yethrafikhi ukuze wazi lapho unyawo olusindayo noma ithrafikhi yezimoto ikuphi futhi wandise isikhala sokukhangisa kwebhodi lakho lebhodi ledijithali.

3. Cabangela izibalo zabalaleli bakho

Ingxenye ebalulekile yokumaketha ukuqonda izethameli zakho.Kubalulekile ukuthi udlulisele umlayezo olungile kubantu abalungile.Uma usuziqonda kahle izibalo zezibalo zezithameli zakho ezifana nobulili, ubudala, imfundo, isimo somshado, noma imali engenayo emaphakathi, ungacabangela indawo ehambisana nazo.

4.Ukusondela endaweni yakho yebhizinisi

Ukukhetha ukubekwa kwesikhangiso sasendaweni kuyisinqumo esiphusile uma ufuna ukuheha amakhasimende endaweni yakho yebhizinisi.Uma ibhizinisi lakho lithembele kumakhasimende endawo, ukubeka ibhodi lokukhangisa ledijithali eliqhele ngamamayela angu-50 ngeke kube nengqondo.

Umugqa Ongezansi

Ibhodi ledijithaliukukhangisa kungenye indlela yesimanje kunokukhangisa okujwayelekile kwebhodi lokukhangisa.Kuyindlela enhle kakhulu yokufinyelela izithameli eziningi ngesikhathi esifushane ngangokunokwenzeka.Njenganoma yiluphi olunye uhlobo lokumaketha, kubalulekile ukuthatha isikhathi sakho futhi ucwaninge zonke izici ezithinta ukumaketha kwe-billboard yedijithali.Ekugcineni, ayanda amabhizinisi akhetha ukuthola amabhodi edijithali ngenxa yokuguquguquka, ukunethezeka, kanye ne-ROI eyandayo.